In the News

‌ Newsletter Fall 2022| 22-3 Star Trek Archive Brought to Life in Immersive 3D Tribute to Creator Gene Roddenberry Together with the Roddenberry Estate, IDEA member OTOY has made it possible for Star Trek fans to experience Gene Roddenberry’s original vision for the franchise in 1964. During this year’s Creation Las Vegas, they revealed the first previews of the[...]

‌ Newsletter Summer 2022| 22-2 At 65 Inches and 8K, This May Be the World’s Largest 3D Immersive Display Perhaps the biggest news in the world of immersive imaging in recent months is the impressively large holographic display announced by IDEA member company Looking Glass Factory. The Looking Glass 65” is the largest, highest-resolution display[...]

In May, IDEA conducted a live demonstration of the latest advance in 3D streaming, showing a greatly advanced architecture and pipeline developed by engineers from IDEA members Charter Communications, OTOY, and CableLabs.

Is it just me, or does it seem like news about holograms, metaverses, 3D immersion, and the like is just everywhere? From medical breakthroughs to education, politics, sports, and even the art world, things happened in the past few months that pushed the use of technology a bit further. Truly exciting times. Here’s a quick rundown of some of the stories out there.

Perhaps the biggest news in the world of immersive imaging in recent months is the impressively large holographic display announced by IDEA member company Looking Glass Factory. The Looking Glass 65” is the largest, highest-resolution display of its type ever commercially introduced, at 65 inches with 8K resolution. To put it into perspective, the display is five times larger than typical 3D displays, and 50 times larger than other group-viewable 3D display currently available on the market.

Newsletter March 2022| 22-1 IDEA to Demonstrate Next Generation ITMF Streaming May 4, 2022 – 10:00am – 11:00am Pacific Registration Open In October 2021, IDEA presented its first demonstration of 3D streaming using the Immersive Technologies Media Format, ITMF. In that demo we revealed the possibilities of taking an ITMF file, extracting the scene

“Believe it or not the building blocks for holographic TV are emerging,” says Adrian Pennington in his article, “The Holodeck Emerges Into the Light,”  published this month in IBC365. “Among them is a standard format for creating, processing and transmitting content which is being supported by IDEA (Immersive Digital Experiences Alliance),” a group including Light[...]

Within IDEA, most of our progress is made within our working groups.  The association currently has three active working groups.  Here is a quick report on their activities. The Media Format Working Group continues to meet bi-weekly, and has just completed its 2022 Program of Work — a roadmap describing planned enhancements for the Immersive[...]

        In October 2021, IDEA presented its first demonstration of 3D streaming using the Immersive Technologies Media Format, ITMF. In that demo we revealed the possibilities of taking an ITMF file, extracting the scene description and assets, then streaming to a client from a network-based server. That demo can be viewed here.[...]

Did you miss our October Virtual Event or maybe want to see the presentations again? Our event Streaming Immersive Content: Demonstration of ITMF over an Edge Network is now available on YouTube. Check it out.

The Immersive Digital Experiences Alliance (IDEA) has been hard at work expanding the Immersive Technology Media Format (ITMF), a suite of royalty-free specifications that establishes a baseline for an interchange of immersive media.

Next week is almost here! No pre-recorded presentations here. Meet our speakers from OTOY, Mission Rock Digital, Charter Communications and CableLabs. You will have the opportunity to ask and get your questions answered live. Attendance is free but requires pre-registration. Registration now open.

New Whitepaper Live Action Capture for Immersive Media IDEA Live Action Working Group is proud to announce the release of a new white paper on Photographic Live Action Capture for Immersive Media. The Working Group has been meeting regularly over the past eight months to research and investigate this important aspect of immersive content creation[...]

IDEA has been hard at work creating documents and reference materials to put out and we now have an ITMF Road Map available for download with the ITMF Spec. Check it out.

During the 2019 Holiday break, it would have been impossible to predict the monumental changes we all experienced during 2020.  On behalf of the IDEA team, we hope that you and your friends and family are navigating these challenging times and are ready for a road to normalcy (whatever that is) during 2021.

The pandemic has accelerated the adoption of video communication technologies for interpersonal communications and entertainment at an unexpected rate. The idea of going to a screen in the home rather than doing something in-person has now been forced into day-to-day life for all generations and across all public sectors. This is a major shift in consumer behavior in an incredibly short amount of time.

Want to see IDEA's ON Demand Content from SMPTE 2020. It's still available just click read more.

Light field is seen as the cutting edge of immersive tech and a new industry organisation is looking to standardise the technology. James Pearce speaks to IDEA president Pete Ludé about what light fields bring to VR.