The new demo, which takes place May 4th, 2022, will involve the streaming of hundreds of 3D objects in a complete 3D scene, creating a seamless 3D experience for the viewer. Now, the viewer will be able to watch and interact with longer form 3D content on multiple immersive displays. 
        In October 2021, IDEA presented its first demonstration of 3D streaming using the Immersive Technologies Media Format, ITMF. In that demo we revealed the possibilities of taking an ITMF file, extracting the scene description and assets, then streaming to a client from a network-based server. That demo can be viewed here.[...]
Did you miss our October Virtual Event or maybe want to see the presentations again? Our event Streaming Immersive Content: Demonstration of ITMF over an Edge Network is now available on YouTube. Check it out.
The Immersive Digital Experiences Alliance (IDEA) has been hard at work expanding the Immersive Technology Media Format (ITMF), a suite of royalty-free specifications that establishes a baseline for an interchange of immersive media.
Next week is almost here! No pre-recorded presentations here. Meet our speakers from OTOY, Mission Rock Digital, Charter Communications and CableLabs. You will have the opportunity to ask and get your questions answered live. Attendance is free but requires pre-registration. Registration now open.
IDEA @ SMPTE ATC
October 19, 2020 | No Comments
You can experience the exhibits, social events and select programming for just $5 when using our code, EX5IDEA on an Exhibits Plus registration. Find us in Exhibit Hall MAIN booth C2 SMPTE 2020 “Game On” is being delivered as an immersive remote experience. The exhibit hall within the conference’s digital space will expose you to innovative solutions from leading companies in the industry. Return from the conference with ideas to help you and your team work more quickly and affordably. You’ll be able to select and recommend cutting-edge tools in a price-conscious way.
IDEA Workshop on Immersive Media Part of On The Lot 2019 Produced by the Advanced Imaging Society Wednesday December 18, 2019 1:30pm  –  5:00pm Google, Playa Vista, CA IDEA is proud to be producing a special seminar on new developments in advanced imaging and the new Immersive Media Technology Format recently introduced by the Alliance. [...]
Join Dr. Arianne Hinds in a discussion about IDEA and the future of Immersive Media on the Streaming Media Advanced Forum (SMAF) on November 7 at 9:00 am PST. Register Now:  
October 16-18, 2019| San Francisco, CA - We are proud to announce that this year we will partner with XRS Week and have an IDEA representative on site during the event.
2019 Light Field and Holographic Display Summit October 8-9, @ the CableLabs facility, Louisville, Colorado IDEA will be presenting examples of the ITMF specification running on a wide variety of display systems at the 2019 Light Field and Holographic Display Summit. This is the first public showing of the specification showcasing the interoperability and robust[...]
October 8-9, @ the CableLabs facility, Louisville, Colorado During the two-day event the focus will be on the latest developments in the light field and holographic ecosystem – from capture to display. Hosted at CableLabs, the R&D arm of the international cable industry, attendees will be able to get a tour of the facility and[...]
Birds of Feather Session: Across the Metaverse, ACM SIGGRAPH. Room 309. Holographic interchange formats are essential for the immersive media industry. Hosted by IDEA (Immersive Digital Experiences Alliances), the session explores creation of an open, royalty-free media format for next-generation displays